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Author(s): Morse, Gardiner
Source:
Harvard Business Review. Nov 2005, Vol. 83 Issue 11, p20, 2 p.
Subject Terms:
Graphic methods -- Psychological aspects; Graphic methods -- Evaluation; Business communication -- Psychological aspects; Business communication -- Methods; Business communication -- Evaluation; Visual communication -- Psychological aspects; Visual communication -- Methods; Visual communication -- Evaluation

Additional Information
- Abstract:
  The author presents a humorous but effective critique of information graphics used in business literature. Discussion focuses on the psychological component of graphics, which emphasizes response in the viewer rather than delineation of a concept or process.